Digital Out-Of-Home continues to rise in popularity among advertisers and media buyers. Its' digital capabilities allow reaching consumers on the move by delivering contextually-relevant and dynamic advertising campaigns.
In this article, we will discuss 5 advertising tips that are crucial for an effective advertising campaign.
1. Leverage the Power of Storytelling
Compelling storytelling is essential to any successful marketing campaign, as usually it creates a buzz effect around your brand and helps to stay top of mind. Introducing your ads in the form of an entertaining story will build meaningful relationships with the audience and differentiate your brand from competitors. Brands implementing creative ads can drive more consumer engagement, bring awareness to serious subjects, and receive an emotional response from their consumers.
Make sure to consider sharing your brand's values through powerful storytelling, developing engaging scenarios, and interesting characters.
2. Create Omnichannel Experience
Integrate Digital Out-of-Home advertising into your omnichannel marketing strategies to drive better results. Reaching your target audience across multiple channels with one cohesive advertising campaign is a necessity in today's digital world, as consumers go through multiple daily touch-points, from being actively engaged on social media platforms to watching their favorite TV series, commuting, or doing their everyday shopping in grocery stores. DOOH advertising is a perfect complement to traditional and online media as it increases the effect of your message.
3. Drive actions
DOOH advertising campaigns with call-to-action (CTA) are usually more impactful and receive greater consumer attention. By implementing CTAs in digital out-of-home campaigns, advertisers can stimulate consumers to visit a website, go to the store, purchase a product or service, make a call, etc. You can easily drive consumers to visit your website by adding an eye-catching QR code, offering discounted deals for online orders, and other benefits. Or direct consumers to your business by adding an address line to your ad creative.
4. Define Your Target Audience
Before preparing any advertising campaign, you need to understand your potential consumers, as choosing the right target audience plays a significant role in the marketing process. It's essential to analyze their pain points to know exactly why they should choose your services and which type of content will appeal to them the most. Considering your audience preferences, you will better tailor communication messages to attract their attention through out-of-home screens.
5. Choose the Right Location
The limitless possibilities of DOOH advertising allow brands to reach their target audience as they move through their daily life. By choosing the right venue type or location where your audience spends most of their time, you can maximize the effect of your DOOH advertising campaign. For example, if an advertiser wants to promote its' new beverage, it's better to target the audience in the grocery stores or supermarkets in which the product is being sold. Advertising on DOOH screens close to the point of purchase can stimulate impulse-buying and raise awareness about a new product while consumers are ready to spend.
Use our tips to tailor an excellent DOOH campaign to generate more sales. It's time for you to stand out, attracting more consumers.